This ad campaign was aimed to spread the awareness of the dangers or Fentanyl use. By using a metaphor of the chess board and pawn. As well as dynamic shots of the chess pieces to tell a story an impactful way.
Silver ADDY Award
This campaign was created to capture the harsh reality of fentanyl use, where the game quickly becomes a death trap. The bold pink acts as both contrast and warning, while the dynamic composition was crafted to draw the viewer into the gravity of the message.
This project under the guidance of my art director, I faced new challenges, especially in photography, but collaboration and persistence helped bring the concept to life. Though it was a school based project, it was recognized with a Silver ADDY Award from the American Advertising Federation. This piece stands as a reminder of the real people affected, and the importance of creating work that speaks with both empathy and impact.